The Made in Maui Trade Council
The Made in Maui Trade Council is a committee of The Maui Chamber of Commerce with over 70 members working together to increase awareness of our locally made products. Our trademarked "Made in Maui" seal is a sign to the consumer of a products local Maui origin and that at least 51% of the value added to the product was done on Maui. The idea is that Made in Maui products have local people behind them. "Local people, Local pride!" it's an emphasis on these products as part of a new economy, beyond tourism.
The 73 business members already include food producers, flower growers, clothing manufacturers, perfume, plastics and computer products among others.
The now-familiar seal of the Council is only one of the services provided for members. Bumper stickers are everywhere urging, "Buy Made in Maui First." Turbinado sugar packets distributed all over the mainland and items like the poha berry jam jar lids carry a logo promising the contents "Made in Maui to consumers nationwide." On the local Visitor TV Channel 7, there is an energetic TV-ad campaign showing Maui people smiling and waving and putting Maui elements together in Maui factories to make Maui products. No doubt, the campaign is good for the local economy, but very few people realize it is a concerted effort by a dedicated core of business people bent on making Maui a brand.
There are also cooperative trade show deals, allowing businesses too small to participate in shows themselves to have fair and knowledgeable representation. And, as Maui products increase their market shares outside Hawaii, there are container-sharing schemes in the making and plans to use shared brokers and distributors in Japan and on the mainland.
Annual membership in the Made in Maui Trade Council is available for a small additional fee to any qualified member of The Maui Chamber of Commerce.
For more information on Trade Council programs and membership, call the Chamber of Commerce at 871-7711.